"Minutes Made"

Group 3: Hannah L, Rachel, Megan, Ryan and Casey

RHE-309K

11/2/11

"Minutes Made"

For our group advertisement, we decided to create a drug that would make one look, feel, and, ultimately, be young. The drug is called “Minutes Made” and is a product of the company Minute Maid. “Minutes Made” is available with a prescription and is available in different flavors for people’s drinking pleasures.

“Minutes Made” has been proved to help improve eyesight, reduce body pain, and make you look and feel younger. However, “Minutes Made” may cause serious heartburn, diarrhea, or fatigue. Risks of the drug may include severe erectile dysfunction if taken with Viagra or it may induce narcolepsy.

This drug is intended to be used by people 65 and older. The “Minutes Made” commercial advertisement would be on news channels, Lifetime, and other similar channels that are targeted towards an older demographic. These commercials would have to air between the hours of 6 A.M. and 6 P.M. in order to reach the intended audience. The “Minutes Made” print advertisement would run in magazines like Time, People, Reader's Digest, and various health magazines that people ages 65 and over are likely to read.

It is interesting to look at the effects of logos, ethos, and pathos on viewers in both the commercial and print advertisements for "Minutes Made." The magazine ad and the TV commercial both use logos when explaining the health benefits of taking “Minutes Made." Ethos is established by telling the viewer to consult a doctor to talk about “Minutes Made.” The audience knows this drug must be credible if physicians are willing to prescribe it to their patients. The main way the commercial and print ads differ is in the use of the rhetorical strategy pathos. In the commercial, the viewer sees a very happy man running through the street. Also, in the background, the song “Celebration,” an upbeat tempo, is playing. The viewer associates the happiness of the man and the upbeat tempo to “Minutes Made.” Viewers are supposed to think that by using the drug, he or she can be just as happy as the man in the commercial. In the print advertisement, on the other hand, bright colors are used to make the reader associate “Minutes Made” with something positive.

Overall, “Minutes Made” is a product that people should talk to their doctors about if they want to “Look Young. Feel Young. Be Young.”

Works Cited

Kool & the Gang. "Celebration." Celebrate! Mercury Records, 1980.

Minute Maid. Web. 01 Nov. 2011. .

"Viagra Commercial - YouTube." YouTube - Broadcast Yourself. Web. 01 Nov. 2011. .