Research: High Fructose Corn Syrup

This New York Times article about high fructose corn syrup (HFCS) talks about the Corn Refiners Association (CFA), a representative of HFCS manufacturers, wanting to change the name of their product. Their goal is to improve the image of their product in the eyes of skeptical consumers to a more healthy one. The CFA has petitioned the FDA to change the product's name to "corn sugar." Audrae Erickson, president of Washington-based CFA group, stated that "Research shows that 'corn sugar' better communicated the amount of calories, the level of fructose and the sweetness in this ingredient." This push for a name change is interesting because it seems as though the producers of this product are aware that consumers are realizing the bad affects it may cause, and they hope that a more simple and less-informative name can keep their product selling.