Muscle Milk Advertisement
Muscle Milk is a very well known protein drink among people who exercise and want better health for their lives. I drink muscle milk daily and found this ad on the internet. I figured it would be an appropriate advertisement to talk about promoting a healthier lifestyle. Muscle Milk is known to help you get stronger and evolve your body to a more pleasurable body type for your liking. Their slogan, “Drink. Evolve,” leads one to believe that if you drink this popular protein drink, you will see noticeable body changes and have a healthier lifestyle.
Their main argument says that if you drink their product, you will go from being a beer bellied “Tailgater,” to a ripped up, nice bodied, “Tail getter.” In other words you will go from not living a healthy lifestyle and drinking a lot of alcohol at tail gating events, to a person who is leading a healthier lifestyle and getting more women because you will have a nicer body. Because of this you can tell that this advertisement is highly directed towards men. This advertisement would probably not be very appealing to the women in any sense because they are talking about men getting women and also inferring that the men will get more ripped when they talk about changing body styles from the “tailgater,” to something more appealing to women.
This advertisement does a poor job using logical appeals. The ad does not provide the audience with any type of logical appeal. It does not use any examples or back up any of their claims with statistical information, they just rely on the audience to try their product to see the results. This might take away from the advertisement but since the ad is more directed towards men, the thought of transforming their body might be enough to get them to try the product.
This advertisement establishes ethos through the name of the product, “Muscle Milk.”This product is a very popular protein sports drink and is known nationwide. Many people have heard of this product and it is very well known so I feel that the name itself establishes a lot of ethos because of all of the major sports teams that use these products.
Lastly, the advertisement uses pathos by appealing to the men’s emotions to have a better body style and get all the women they want. I feel like the phrase, “From Tailgater to Tail Getter,” uses pathos to hit those typical male emotions to have a healthier body and attract a lot of women. I feel like this was a good use of pathos to attract the men to try their product.
In conclusion, I feel like this advertisement is very appealing to men. Women would probably shy away from this product because of this very masculine centered advertisement. I feel like they used a couple of the rhetorical strategies very effectively, but they could have done a little more to the plain ad. I also feel like this ad invokes the audience to believe that you don’t have to do anything else but drink their product and you will have a healthier body type but in reality you have to do a lot of training if one wants to change their body composition. Overall I thought this ad was pretty effective.
Works Cited
I think that the simplicity of this ad also adds to the products' ethos. By not including too much information the ad makes the reader believe that it works so well that it doesn't need to convince the reader of its effectiveness. The simplicity also makes me agree that the ad is directed towards men. The ad uses muted colors which would definitely appeal more to men than to women.
ReplyDeleteI agree that this ad does seem to be targeted to more men. When looking at the words that stand out the most "tailgate" and "tail getter" both terms are paired with men more than women. This is probably because men are thought to build more muscle than women, thus this advertisement would only be effective in certain cultures or social norms. I would be interested to see a Muscle Milk ad that is more feminine. I also wonder what this ad says about the company.
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