INTEGRIS Sleep Disorder Commercial

INTEGRIS Sleep Disorder Commercial

Oklahoma’s largest health care corporation known as INTEGRIS produces this commercial. The commercial advertises for people with sleeping problems to seek help at the Sleep Disorder Center of Oklahoma. I have had many sleeping problems since my start of college; therefore I felt it would be easy to find an ad that related to something I personally struggle with. The INTEGRIS sleep disorder commercial successfully incorporates the use of logos, pathos, and ethos into the ad to make people buy in to their health care corporation.

I will start off by explaining what logos this commercial uses to convince the audience that INTEGRIS is truly Oklahoma’s best Sleep Disorder treatment center. The commercials first statement starts off with a Medical Doctor at the Sleep Disorder Center telling the audience that we all need to get a good nights sleep, but that most people are not. The doctor then uses logos by telling some statistics when he states “80 percent of sleep disorders go undiagnosed.” This statistic could make one feel that they might possibly have some sort of sleep disorder with a percentage so high. A little bit later in the video the doctor claims that INTEGRIS is Oklahoma’s “long time leader in sleep medicine; So why suffer?” This statement would cause an audience member to believe that INTEGRIS will be able to cure any sleep disorder that you may have. The ending statement that the doctor makes is the real go getter. He wraps up the commercial by saying, “Sleep well. Your life depends on it.” A claim such as this would cause a person to think very highly of the importance of sleep and to get help immediately.

Next I will talk about some of the pathos that can be seen in this commercial. The commercial starts off by showing a man comfortably falling into his bed to get ready for a good nights sleep. The next clip shows him tossing and turning, walking around the room, and sitting on the edge of his bed in complete frustration. These scenes might closely resemble some of the long frustrating nights of sleep many people have to endure with sleeping disorders. The medical doctor then tells the audience how INTEGRIS is the leading program in Oklahoma for sleep medicine, so why suffer. The clip that follows shows the man sleeping like a baby with his wife at his side. This use of emotional appeals would cause the viewer to see the difference before and after treatment with INTEGRIS.

Finally I will explain the use of ethos seen throughout the INTEGRIS commercial. The doctor speaking throughout the video can be seen as credible because of his title as a licensed Medical Doctor at the leading health corporation in all of Oklahoma. Another form of ethos can be seen when the statement Oklahoma’s Longest Accredited Sleep Center” pops up on the screen in all capital letters. Finally just the fact that INTEGRIS is Oklahoma’s largest health corporation gives the commercial credibility for viewers.