Ensure "TuneUp"
Has anyone seen the Ensure television commercial? The Ensure “Tune-up” was on television in 2009. Unlike other products promoted by Ensure, this product focuses on the immune system. The Ensure bottle in the refrigerator is plays the role of a police. He keeps the unhealthy food out of the fridge. The commercial is conveying to the audience that Ensure is watching their diet. This commercial educates and influences the way people think about health. This is proper nutrition helps support a healthy immune system. Through the use of logos, ethos and a bit of pathos, the Ensure commercial focuses on the nutrition factor of Ensure in order to sell the product and make the argument for its consumption.
Many vegetables including broccoli, carrot, and asparagus are shown in the fridge; these veggies provide a source of antioxidants, vitamin D, A and K. Fruits such as pears, apples, tomatoes also contain nutrients. These particular products contain fibers, vitamin C and many other vitamins. It is proven by science that these antioxidants and vitamins are beneficial to human health. “The Ensure police” promotes these healthy products via a logical appeal. If Ensure contains the same nutrients as fruits and vegetables, then why do people not drink it more often? This particular situation intends to get the audience to reason with their particular food choices. Drinking Ensure is like eating fruits and vegetables, which strengthen the immune system. According to Medline Plus, the immune system gains strength from minerals and vitamins; these substances synthesize proteins which are responsible for creating the cells in human bodies. As a result, it is evident that this commercial uses logos in order to sell the product; this aspect is what attracts consumers to the products.
On the Ensure bottle, the “immune balance to strengthen your immune system” is emphasized in the yellow circle. The brand name Ensure establishes ethos with the consumers. If consumers already hold a connection with these other products, then they may be willing to buy this new Ensure product. Although Abbott is mentioned or seen in the commercial, quickly saying this would add credibility to the product. Something else to notice is how the logo “Abbott A promise for life” powerfully creates credibility for the commercial. Abbott is a global health care company. As stated in Abbott website, “[we] devoted to discovering new medicines, new technologies and new ways to manage health.” Therefore, the Abbott logo on the bottle strongly conveys to consumers that this product is highly recommended and well tested by brightest scientists and technologies. Although the consumer may not completely know if this is true, this logo does a good job and making consumers feel good for trying this product.
In the commercial, the milk is pouring into a cup. It creates a delicious and appealing look for the product. This is a memorable image that will make people think of when they are hungry and/or thirsty. This is a connection to when many people are drinking milk; it simply evokes that thought of when people are at home. It is difficult to get consumers to dislike this. As a result, this aspect resorts appealing to the consumer’s emotions in order to sell the product. Near the end of the commercial, the Ensure police talks to the cupcake, “You’re better be grain,” This creates a sense of humor, a intelligent way to remind people what is healthy and what not. In a sense, this gets the audience to consider what is right and wrong. After presenting to logical case of why healthy eating is proper, it would be incorrect for the audience to eat a cupcake. It is assumed that the cupcake will not provide the essential nutrients that fruits and vegetables provide. As a result, the consumer should feel guilty for choosing a cupcake over Ensure. This is an effective tool because by appealing to the consumer’s morals, they will be more willing to use Ensure. In the last part of the commercial, the slogan of “Ensure Nutrition in Charge!” is reinforced once again by the dominant voice of the Ensure police. Again, this is a last method of appealing to the consumer’s emotions. With this comment, the product hopes that the customers feel protected when consuming this product.
Ensure commercial for its new Immune Balance formula is very effective in convincing adults to purchase the product. It demonstrates that each Ensure bottle contains vitamins and minerals that helps build up a person’s immune system. As a customer, I would consume this product. The commercial is convincing in telling me why it is effective, and it makes me feel guilty for not drinking this product. Not only that, the Ensure bottle is convenient because it is portable and can be consumed at anytime. It looks delicious, and it provides complete balanced nutrients for those who are always busy and do not have the time for a healthy meal. I think a pitfall to this commercial is that Ensure is not necessary keeping people from eating unhealthy food. Towards the end of the commercial, it is mentioned that Ensure is offered in chocolate flavor. According to what was presented, chocolate is not a healthy food. If the cupcake was criticized, then should not the chocolate also be banned? In a way, this lessens the credibility of the commercial. However, it is hard for the consumer to notice this because the commercial worked an argument where the nutritional component of Ensure is vigorously promoted.
Abbott. Abbott Laboratories, 2011. Web. Oct 2011.
http://www.abbott.com"Immune system". MedlinePlus, 2011. National Institutes of Health. Web. Oct 2011. http://www.nlm.nih.gov/medlineplus/
Revision
Has anyone seen the Ensure television commercial? The Ensure “Tune-up” was on television in 2009. Unlike other products promoted by Ensure, this new formula milk works on the immune system. The Ensure bottle in the refrigerator is plays the role of a police. He keeps the unhealthy food out of the fridge. The commercial is conveying to the audience that Ensure is watching their diet. This commercial educates and influences the way people think about health. This is proper nutrition helps support a healthy immune system. Through the use of logos, ethos and a bit of pathos, the Ensure commercial focuses on the nutrition factor of Ensure in order to sell this milk bottle and make the argument for its consumption.
Many vegetables including broccoli, carrot, and asparagus are shown in the fridge; these veggies provide a source of antioxidants, vitamin D, A and K. Fruits such as pears, apples, tomatoes also contain nutrients. These particular products contain fibers, vitamin C and many other vitamins. It is proven by science that these antioxidants and vitamins are beneficial to human health. “The Ensure police” promote these healthy products via a logical appeal. If Ensure contains the same nutrients as fruits and vegetables, then why do people not drink it more often? This particular situation intends to get the audience to reason with their particular food choices. Drinking Ensure is like eating fruits and vegetables, which strengthen the immune system. According to Medline Plus, the immune system gains strength from minerals and vitamins; these substances synthesize proteins which are responsible for creating the cells in human bodies. As a result, it is evident that this commercial uses logos in order to sell the product; this aspect is what attracts consumers to the products.
On the Ensure bottle, the “immune balance to strengthen your immune system” is emphasized in the yellow circle. The brand name Ensure establishes ethos with the consumers. If consumers already hold a connection with these other products, then they may be willing to buy this new Ensure product. Although Abbott, a global health care company, is mentioned or seen in the commercial, quickly saying this would add credibility to the product. Something else to notice is how the logo “Abbott A promise for life” powerfully creates credibility for the commercial. As stated in Abbott website, “[we] devoted to discovering new medicines, new technologies and new ways to manage health.” Therefore, the Abbott logo on the bottle strongly conveys to consumers that this product is highly recommended and well tested by brightest scientists and technologies. Although the consumer may not completely know if this is true, this logo does a good job and making consumers feel good for trying this product.
In the commercial, the milk is pouring into a cup. It creates a delicious and appealing look for the product. This is a memorable image that will make people think of when they are hungry and/or thirsty. This is a connection to when many people are drinking milk; it simply evokes that thought of when people are at home. It is difficult to get consumers to dislike this. As a result, this aspect resorts appealing to the consumer’s emotions in order to sell the product. Near the end of the commercial, the Ensure police talks to the cupcake, “You’re better be grain,” This creates a sense of humor, a intelligent way to remind people what is healthy and what not. In a sense, this gets the audience to consider what is right and wrong. After presenting to logical case of why healthy eating is proper, it would be incorrect for the audience to eat a cupcake. It is assumed that the cupcake will not provide the essential nutrients that fruits and vegetables provide. As a result, the consumer should feel guilty for choosing a cupcake over Ensure. This is an effective tool because by appealing to the consumer’s morals, they will be more willing to use Ensure. In the last part of the commercial, the slogan of “Ensure Nutrition in Charge!” is reinforced once again by the dominant voice of the Ensure police. Again, this is a last method of appealing to the consumer’s emotions. With this comment, the product hopes that the customers feel protected when consuming this product.
Ensure commercial for its new Immune Balance formula is very effective in convincing adults to purchase the product. It demonstrates that each Ensure bottle contains vitamins and minerals that helps build up a person’s immune system. As a customer, I would consume this product. The commercial is convincing in telling me why it is effective, and it makes me feel guilty for not drinking this product. Not only that, the Ensure bottle is convenient because it is portable and can be consumed at anytime. It looks delicious, and it provides complete balanced nutrients for those who are always busy and do not have the time for a healthy meal. I think a pitfall to this commercial is that Ensure is not necessary keeping people from eating unhealthy food. Towards the end of the commercial, it is mentioned that Ensure is offered in chocolate flavor. According to what was presented, chocolate is not a healthy food. If the cupcake was criticized, then should not the chocolate also be banned? In a way, this lessens the credibility of the commercial. However, it is hard for the consumer to notice this because the commercial worked an argument where the nutritional component of Ensure is vigorously promoted.
I think this commercial would be more effective if it was a person speaking. Specifically, a person who was good looking and healthy. What credibility does a talking Ensure bottle have?
ReplyDeletemost successful part of the blog was the first intro paragraph it stated the effectiveness of the consumer to the audience and what it used to do this, The post that followed the outline set up in the first paragraph, stating ethos,pathos, ethos, etc in separate but understandable paragraphs. The statements that made the paper successful were...
ReplyDelete"This is proper nutrition helps support a healthy immune system. Through the use of logos, ethos and a bit of pathos, the Ensure commercial focuses on the nutrition factor of Ensure in order to sell the product and make the argument for its consumption."
I think the most effective part of your blog post is your rhetorical analysis of the logos used in the Ensure commercial. You use words such as "reason" and "sell" to show when the commercial is using logos. This makes it easier for the reader to understand when and what logos are being used throughout the commercial.
ReplyDeleteI think that the analysis of how ethos was in the commercial is the best part of this blog post. The ethos analysis used good examples, like the the connection individuals feel toward a brand and company slogans, and also cited effective direct quotes. By showcasing and analyzing the meaning of the examples and quotes a very convincing and clear argument was made.
ReplyDeleteThe most successful part of this blog post was the in-depth analysis of the rhetorical strategies used by the ad. The author discussed appeals to logos and ethos, using background information and further research. This lends credibility to her blog post, as the research backs-up her analysis. Without discussing the nutritional benefits of healthy foods, then her argument regarding logical appeals would not hold. The author did a nice job of providing the audience with the knowledge necessary to support her analysis. Additionally, analyzing the logo was a strong choice, as visual appeals make use for rhetorical strategies. The thoroughness of the blog post was successful in promoting a good analysis
ReplyDeleteThe most successful part of the blog post was the ethical appeal that the reader gets from the writer. The writer seems to be very intelligent when it comes to what foods have what nutrients. She states that "...vegetables...provide a source of antioxidants, vitamin D, A, AND K. Fruits...also contain nutrients. It is proven by science that these antioxidants and vitamins are beneficial to human health." Seeing this extensive understanding of what foods are best for you and why, shows some true understanding of what the writer is talking about. Readers may build trust with the writer, knowing that he/she is knowledgable in the specific area. This can come from prior knowledge or obtained knowledge from research after viewing the ad.
ReplyDeleteI feel that the most successful part of the blog post was the writers ability to grab the readers attention with the first line in the introduction. The author writes, "Has anyone seen the Ensure television commercial?" (Yen). This immediately gets the reader interested in the not only the commercial but what the author find significant about said commercial. This a good form of introduction especially for blogs as most readers casual browse posts and actually read only the ones they find interesting. The author also organized the post well, but I felt the most successful component of the post was how the author grabbed the readers attention and influenced them to read the post.
ReplyDeleteGroup says:
ReplyDeleteEasy fixes include: just prove reading or let a friend with clear eyes read over it to focus on formatting of paragraphs and missing information. The reader tends to lose attention and it loses some validity.